Global marketing management (under value-based integrated customerised approach) /
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Mumbai [India] :
Himalaya Pub. House,
2010.
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| Edition: | Rev. ed. |
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| Online Access: | Click to View |
| Physical Description: | 578 p. : ill. |
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| Bibliography: | Includes bibliographical references (p. [572]) and index. |