A short course in international marketing blunders mistakes made by companies that should have known better /

Bibliographic Details
Main Author: White, Michael, 1951-
Corporate Author: ProQuest (Firm)
Format: Electronic eBook
Language:English
Published: Petaluma, CA : World Trade Press, c2009.
Edition:3rd ed.
Series:Short course in international trade series.
Subjects:
Online Access:Click to View