Table of Contents: Principles of marketing

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Principles of marketing

Bibliographic Details
Main Author:	Hundekar, S. G.
Corporate Author:	ProQuest (Firm)
Format:	Electronic eBook
Language:	English
Published:	Mumbai : Himalaya Pub. House, 2010.
Edition:	Rev. ed.
Subjects:	Marketing. Electronic books.
Online Access:	Click to View

Table of Contents:

unit 1. Marketing and core concepts
unit 2. Marketing environment (micro & macro)
unit 3. Developing the marketing mix-II (indirect & price)
unit 4. Developing the marketing mix-II (promotion & distribution)
unit 5. Marketing in the digital age.