Principles of marketing

Bibliographic Details
Main Author: Hundekar, S. G.
Corporate Author: ProQuest (Firm)
Format: Electronic eBook
Language:English
Published: Mumbai : Himalaya Pub. House, 2010.
Edition:Rev. ed.
Subjects:
Online Access:Click to View
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100 1 |a Hundekar, S. G. 
245 1 0 |a Principles of marketing  |h [electronic resource] /  |c S.G. Hundekar. 
250 |a Rev. ed. 
260 |a Mumbai :  |b Himalaya Pub. House,  |c 2010. 
300 |a 209 p. :  |b ill. 
500 |a "First edition." 
505 0 |a unit 1. Marketing and core concepts -- unit 2. Marketing environment (micro & macro) -- unit 3. Developing the marketing mix-II (indirect & price) -- unit 4. Developing the marketing mix-II (promotion & distribution) -- unit 5. Marketing in the digital age. 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Marketing. 
655 4 |a Electronic books. 
710 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=3011175  |z Click to View