Measuring customer satisfaction and loyalty : survey design, use, and statistical analysis methods /

Bibliographic Details
Main Author: Hayes, Bob E., 1963- (Author)
Format: eBook
Language:English
Published: Milwaukee, Wisconsin : ASQ Quality Press, 2008.
Edition:Third edition.
Subjects:
Online Access:Click to View
Description
Physical Description:1 online resource (311 pages) : illustrations
Bibliography:Includes bibliographical references (pages 275-280) and index.
ISBN:9780873897433