Customer loyalty programmes and clubs

Bibliographic Details
Main Author: Butscher, Stephan A.
Corporate Author: ProQuest (Firm)
Format: Electronic eBook
Language:English
Published: Aldershot, England ; Burlington, VT : Gower, c2002.
Edition:2nd ed.
Subjects:
Online Access:Click to View
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100 1 |a Butscher, Stephan A. 
245 1 0 |a Customer loyalty programmes and clubs  |h [electronic resource] /  |c Stephan A. Butscher. 
250 |a 2nd ed. 
260 |a Aldershot, England ;  |a Burlington, VT :  |b Gower,  |c c2002. 
300 |a xiv, 206 p. :  |b ill. 
500 |a Rev. ed. of: Customer clubs and loyalty programmes, 1998. 
504 |a Includes bibliographical references (p. [191]-201) and index. 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Customer clubs. 
650 0 |a Customer loyalty programs. 
655 4 |a Electronic books. 
700 1 |a Butscher, Stephan A.  |t Customer clubs and loyalty programmes. 
710 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=3002193  |z Click to View