Customer loyalty programmes and clubs

Bibliographic Details
Main Author: Butscher, Stephan A.
Corporate Author: ProQuest (Firm)
Format: Electronic eBook
Language:English
Published: Aldershot, England ; Burlington, VT : Gower, c2002.
Edition:2nd ed.
Subjects:
Online Access:Click to View
Description
Item Description:Rev. ed. of: Customer clubs and loyalty programmes, 1998.
Physical Description:xiv, 206 p. : ill.
Bibliography:Includes bibliographical references (p. [191]-201) and index.