Cover Image

QR Code

The practice of advertising

Bibliographic Details
Corporate Author:	ProQuest (Firm)
Other Authors:	Mackay, Adrian.
Format:	Electronic eBook
Language:	English
Published:	Oxford : Elsevier Butterworth-Heinemann, 2005.
Edition:	5th ed.
Subjects:	Advertising. Advertising > Methodology. Electronic books.
Online Access:	Click to View

Similar Items

Advertising account planning a practical guide /
by: Kelley, Larry D., 1955-
Published: (2006)

International advertising realities and myths /
Published: (2000)

Advertising types, trends and controversies /
Published: (2012)

The ultimate secrets of advertising
by: Jones, John Philip.
Published: (2002)

How advertising works the role of research /
Published: (1998)

Underdog advertising proven principles to compete and win against the giants in any industry /
by: Flowers, Paul W.
Published: (2006)

Foundations of advertising theory & practice /
by: Chunawalla, S. A.
Published: (2008)

The new advertising : branding, content, and consumer relationships in the data-driven social media era /
Published: (2016)

Advertising as culture
Published: (2013)

The business of advertising
by: Moran, Clarence.
Published: (2013)

Planning advertisements
by: Russell, Gilbert.
Published: (1935)

Advertising explained
by: Caton, Dennis.
Published: (1949)

Street-smart advertising how to win the battle of the buzz /
by: Berman, Margo, 1947-
Published: (2010)

Effective advertising understanding when, how, and why advertising works /
by: Tellis, Gerard J., 1950-
Published: (2004)

Masters of advertising copy /
Published: (2015)

The economic implications of advertising
by: Firestone, O. J.
Published: (2013)

Global advertising, attitudes and audiences
by: Wilson, Tony, 1947-
Published: (2011)

Advertising, sales and promotion management
by: Chunawalla, S. A.
Published: (2008)

Commercial advertising six lectures at the London school of economics and political science (University of London) /
by: Russell, Thomas.
Published: (2013)

Advertising by design : generating and designing creative ideas across media /
by: Landa, Robin,
Published: (2016)

Beyond advertising : creating value through all customer touchpoints /
by: Wind, Yoram,, et al.
Published: (2016)

First steps in advertising and sales promotion
by: Chunawalla, S. A.
Published: (2010)

The Routledge companion to advertising and promotional culture
Published: (2013)

Global advertising in a cultural context
by: Milenkovic, Mirjana.
Published: (2009)

Fables, fashions, and facts about advertising a study of 28 enduring myths /
by: Jones, John Philip.
Published: (2004)

Persuasive signs the semiotics of advertising /
by: Beasley, Ron, 1945-
Published: (2002)

Selling themselves : the emergence of Canadian advertising /
by: Johnston, Russell,
Published: (2001)

What's in a name? advertising and the concept of brands /
by: Jones, John Philip.
Published: (2003)

"Capitalist realism" in Africa : realities and myths in advertising /
by: Alozie, Emmanuel C.,
Published: (2014)

The art of client service : the classic guide, updated for today's marketers and advertisers /
by: Solomon, Robert,
Published: (2016)

Communications writing and design : the integrated manual for marketing, advertising, and public relations /
by: DiMarco, John,
Published: (2017)

When ads work new proof that advertising triggers sales /
by: Jones, John Philip.
Published: (2007)

Proven online ad sales tactics practical know-how from profitable web and newsletter publishers.
Published: (2003)

Werbung als Marketinginstrument : mit Fallbeispielen aus der Werbepraxis /
by: Haedrich, Gunther,
Published: (1976)

Storyscaping : stop creating ads, start creating worlds /
by: Legorburu, Gaston.
Published: (2014)

Z.E.R.O. : zero paid media as the new marketing model /
by: Jaffe, Joseph.
Published: (2014)

Advertising a cultural economy /
by: McFall, Elizabeth Rose.
Published: (2004)

Advertising and society : an introduction /
Published: (2014)

Utopian images and narratives in advertising dreams for sale /
Published: (2012)

Advertising to children concepts and controversies /
Published: (1999)