The practice of advertising - Mackay, Adrian; ProQuest (Firm) (Oxford : Elsevier Butterworth-Heinemann, 2005)
Previous ed.: 1995.
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Keywords: Advertising; Advertising -- Methodology; Electronic books