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|z 0750661739 (pbk.) :
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|b .P69 2005
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4 |
|a 659.1
|2 22
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| 245 |
0 |
4 |
|a The practice of advertising
|h [electronic resource] /
|c edited by Adrian R. Mackay.
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| 250 |
|
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|a 5th ed.
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| 260 |
|
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|a Oxford :
|b Elsevier Butterworth-Heinemann,
|c 2005.
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| 300 |
|
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|a xxiii, 367 p. :
|b ill.
|
| 500 |
|
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|a Previous ed.: 1995.
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| 504 |
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|a Includes bibliographical references and index.
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| 533 |
|
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|a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
|
| 650 |
|
0 |
|a Advertising.
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| 650 |
|
0 |
|a Advertising
|x Methodology.
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| 655 |
|
4 |
|a Electronic books.
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| 700 |
1 |
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|a Mackay, Adrian.
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| 710 |
2 |
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|a ProQuest (Firm)
|
| 856 |
4 |
0 |
|u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=288922
|z Click to View
|
