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|a HD9980.5
|b .M37 2006
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| 100 |
1 |
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|a McDonald, Malcolm.
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| 245 |
1 |
0 |
|a Marketing plans for service businesses
|h [electronic resource] :
|b a complete guide /
|c Malcolm McDonald and Adrian Payne.
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| 250 |
|
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|a 2nd ed.
|
| 260 |
|
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|a Oxford ;
|a Burlington, MA :
|b Elsevier/Butterworth-Heinemann,
|c 2006.
|
| 300 |
|
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|a xiv, 401 p. :
|b ill.
|
| 500 |
|
|
|a Previous ed.: published as Marketing planning for services. 1996.
|
| 504 |
|
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|a Includes bibliographical references and index.
|
| 533 |
|
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|a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
|
| 650 |
|
0 |
|a Service industries
|x Marketing
|x Planning.
|
| 650 |
|
0 |
|a Marketing
|x Planning.
|
| 655 |
|
4 |
|a Electronic books.
|
| 700 |
1 |
|
|a Payne, Adrian.
|
| 700 |
1 |
|
|a McDonald, Malcolm.
|t Marketing planning for services.
|
| 710 |
2 |
|
|a ProQuest (Firm)
|
| 856 |
4 |
0 |
|u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=270199
|z Click to View
|
