Marketing plans for service businesses a complete guide /
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Oxford ; Burlington, MA :
Elsevier/Butterworth-Heinemann,
2006.
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| Edition: | 2nd ed. |
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| Online Access: | Click to View |
| Item Description: | Previous ed.: published as Marketing planning for services. 1996. |
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| Physical Description: | xiv, 401 p. : ill. |
| Bibliography: | Includes bibliographical references and index. |