APA Citation

McDonald, M., & Payne, A. (2006). Marketing plans for service businesses: A complete guide (2nd ed.). Oxford ; Burlington, MA: Elsevier/Butterworth-Heinemann.

Chicago Style Citation

McDonald, Malcolm., and Adrian Payne. Marketing Plans for Service Businesses: A Complete Guide. 2nd ed. Oxford ; Burlington, MA: Elsevier/Butterworth-Heinemann, 2006.

MLA Citation

McDonald, Malcolm., and Adrian Payne. Marketing Plans for Service Businesses: A Complete Guide. 2nd ed. Oxford ; Burlington, MA: Elsevier/Butterworth-Heinemann, 2006.

Warning: These citations may not always be 100% accurate.