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Flavor of the month why smart people fall for fads /

Bibliographic Details
Main Author:	Best, Joel.
Corporate Author:	ProQuest (Firm)
Format:	Electronic eBook
Language:	English
Published:	Berkeley : University of California Press, c2006.
Subjects:	Social institutions. Fads > Social aspects. Diffusion of innovations. Electronic books.
Online Access:	Click to View

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