Flavor of the month why smart people fall for fads - Best, Joel.; ProQuest (Firm) (Berkeley : University of California Press, 2006)
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Keywords: Social institutions; Fads -- Social aspects; Diffusion of innovations; Electronic books