APA Citation

Best, J. (2006). Flavor of the month: Why smart people fall for fads. Berkeley: University of California Press.

Chicago Style Citation

Best, Joel. Flavor of the Month: Why Smart People Fall for Fads. Berkeley: University of California Press, 2006.

MLA Citation

Best, Joel. Flavor of the Month: Why Smart People Fall for Fads. Berkeley: University of California Press, 2006.

Warning: These citations may not always be 100% accurate.