Knowledge-based marketing the twenty-first century competitive edge /

Bibliographic Details
Main Author: Chaston, Ian.
Corporate Author: ProQuest (Firm)
Format: Electronic eBook
Language:English
Published: London ; Thousand Oaks, Calif. : SAGE, 2004.
Subjects:
Online Access:Click to View
Description
Physical Description:xi, 274 p. : ill.
Bibliography:Includes bibliographical references (p. 254-267) and index.