The impact of digital shopping channels on multi-channel marketing and attribution in the changing retail landscape /

Bibliographic Details
Other Authors: Yang, Kiseol, (Editor)
Format: eBook
Language:English
Published: [Bradford, England] : Emerald, 2015.
Series:Journal of Research in Interactive Marketing, Volume 9, Issue 2
Subjects:
Online Access:Click to View
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245 0 4 |a The impact of digital shopping channels on multi-channel marketing and attribution in the changing retail landscape /  |c guest editor, Associate Professor Kiseol Yang. 
264 1 |a [Bradford, England] :  |b Emerald,  |c 2015. 
264 4 |c 2015 
300 |a 1 online resource (81 pages) :  |b illustrations, tables. 
336 |a text  |2 rdacontent 
337 |a computer  |2 rdamedia 
338 |a online resource  |2 rdacarrier 
490 0 |a Journal of Research in Interactive Marketing,  |x 2040-7122 ;  |v Volume 9, Issue 2 
504 |a Includes bibliographical references at the end of each chapters. 
588 |a Description based on online resource; title from PDF cover (ebrary, viewed July 25, 2015). 
590 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Consumer behavior. 
650 0 |a Electronic commerce  |x Psychological aspects. 
650 0 |a Internet marketing. 
655 4 |a Electronic books. 
700 1 |a Yang, Kiseol,  |e editor. 
776 0 8 |i Print version:  |t Impact of digital shopping channels on multi-channel marketing and attribution in the changing retail landscape.  |d [Bradford, England] : Emerald, c2015   |h 166 pages   |k Journal of Research in Interactive Marketing ; Volume 9, Issue 2   |z 9781785604126 
797 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=2093103  |z Click to View