The impact of digital shopping channels on multi-channel marketing and attribution in the changing retail landscape - Yang, Kiseol ([Bradford, England] : Emerald, 2015)
Includes bibliographical references at the end of each chapters.
Description based on online resource; title from PDF cover (ebrary, viewed July 25, 2015).
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Keywords: Consumer behavior; Electronic commerce -- Psychological aspects; Internet marketing; Electronic books