Description: The impact of digital shopping channels on multi-channel marketing and attribution in the changing retail landscape /

Bibliographic Details
Other Authors:	Yang, Kiseol, (Editor)
Format:	eBook
Language:	English
Published:	[Bradford, England] : Emerald, 2015.
Series:	Journal of Research in Interactive Marketing, Volume 9, Issue 2
Subjects:	Consumer behavior. Electronic commerce > Psychological aspects. Internet marketing. Electronic books.
Online Access:	Click to View

Description
Physical Description:	1 online resource (81 pages) : illustrations, tables.
Bibliography:	Includes bibliographical references at the end of each chapters.
ISBN:	9781785604133
ISSN:	2040-7122 ;