Multicultural marketplaces : new territory for international marketing and cross-cultural consumer research /

Bibliographic Details
Other Authors: Demangeot, Catherine, (Editor), Broderick, Amanda J., (Editor), Craig, C. Samuel, (Editor)
Format: eBook
Language:English
Published: [Bradford, West Yorkshire, England] : Emerald, [2015]
Series:International Marketing Review, Volume 32 Number 2
Subjects:
Online Access:Click to View
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