Multicultural marketplaces : new territory for international marketing and cross-cultural consumer research /
| Other Authors: | , , |
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| Format: | eBook |
| Language: | English |
| Published: |
[Bradford, West Yorkshire, England] :
Emerald,
[2015]
|
| Series: | International Marketing Review,
Volume 32 Number 2 |
| Subjects: | |
| Online Access: | Click to View |
| Physical Description: | 1 online resource (137 pages). |
|---|---|
| Bibliography: | Includes bibliographical references. |
| ISBN: | 9781785600975 |
| ISSN: | 0265-1335 ; |