Key account management : strategies to leverage information, technology, and relationships to deliver value to large customers /
Now more than ever, companies are faced with a critical and challenging truth. Today's customer is demanding more attention, superior service, and the expertise of a dedicated sales team. Suppliers must make difficult choices to determine how to allocate limited resources, including which custo...
Main Authors: | Le Bon, Joel (College teacher), (Author), Herman, Carl A., (Author) |
---|---|
Format: | eBook |
Language: | English |
Published: |
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2015.
|
Edition: | First edition. |
Series: | Selling and sales force management collection.
|
Subjects: | |
Online Access: | Click to View |
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