Key account management : strategies to leverage information, technology, and relationships to deliver value to large customers /

Now more than ever, companies are faced with a critical and challenging truth. Today's customer is demanding more attention, superior service, and the expertise of a dedicated sales team. Suppliers must make difficult choices to determine how to allocate limited resources, including which custo...

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Bibliographic Details
Main Authors: Le Bon, Joel (College teacher), (Author), Herman, Carl A., (Author)
Format: eBook
Language:English
Published: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015.
Edition:First edition.
Series:Selling and sales force management collection.
Subjects:
Online Access:Click to View

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