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Assessing Effect of Marketing Practice on the Business Performance of Micro and small enterprise (MSE) in shashamenne town, Ethiopia.

AbstractThe main aim of this study is assessment of the effect of marketing practice on the business performance of micro and small MSE in shashemanne town, Ethiopia. In order to make the study being manageable it is necessary to define the delimitation of the study. Thus, the study were delimited c...

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Bibliographic Details
Main Authors: Demie, Addisu Bekele, Muhammed, Elia, Endris, Nurhuseen, Mekonnen, Habtimer
Other Authors: Madda Walabu university and Dadimos Business and technology college
Format: PDF Document
Language:eng
Published: Fakultas Ekonomi, Universitas Bangka Belitung 2022
Subjects:
Marketing Management, Entreprenuership
Key word; micro and small enterprise, marketing skill, marketing efficiency, business performance, marketing practice
Marketing
Online Access:https://ojs.ijbe-research.com/index.php/IJBE/article/view/413

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https://ojs.ijbe-research.com/index.php/IJBE/article/view/413

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