Business essentials for strategic communicators : creating shared value for the organization and its stakeholders /

Bibliographic Details
Main Authors: Ragas, Matthew W., (Author), Culp, Ron, 1947- (Author)
Format: eBook
Language:English
Published: New York, New York : Palgrave Macmillan, 2014.
Edition:First edition.
Subjects:
Online Access:Click to View
Description
Physical Description:1 online resource (232 pages) : illustrations, graphs, tables
Bibliography:Includes bibliographical references and index.
ISBN:9781137385338 (e-book)