Business essentials for strategic communicators : creating shared value for the organization and its stakeholders - Ragas, Matthew W.; Culp, Ron, 1947- (New York, New York : Palgrave Macmillan, 2014)
Includes bibliographical references and index.
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Keywords: Business communication; Corporate culture; Public relations; Finance; Economics; Communications; Electronic books