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How contemporary publishers reach out to their customers : transition from B2B to B2C marketing in the publishing industry /

Bibliographic Details
Main Author: Sutton, Kim Maya, (Author)
Format: eBook
Language:English
Published: Hamburg : Diplomica Verlag, 2014.
Subjects:
Publishers and publishing > Handbooks, manuals, etc.
Electronic commerce > Management.
Marketing > Management > Handbooks, manuals, etc.
Customer relations.
Electronic books.
Online Access:Click to View
Description
Physical Description:1 online resource (87 pages) : illustrations
Bibliography:Includes bibliographical references.
ISBN:9783842811003

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