How contemporary publishers reach out to their customers : transition from B2B to B2C marketing in the publishing industry - Sutton, Kim Maya (Hamburg : Diplomica Verlag, 2014)
Includes bibliographical references.
Description based on online resource; title from PDF title page (ebrary, viewed February 23, 2015).
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Keywords: Publishers and publishing -- Handbooks, manuals, etc; Electronic commerce -- Management; Marketing -- Management -- Handbooks, manuals, etc; Customer relations; Electronic books