Buyer personas : how to gain insight into your customer's expectations, align your marketing strategies, and win more business /

Bibliographic Details
Main Author: Revella, Adele, (Author)
Format: eBook
Language:English
Published: Hoboken, New Jersey : Wiley, 2015.
Series:The New Rules Series
Subjects:
Online Access:Click to View
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100 1 |a Revella, Adele,  |e author. 
245 1 0 |a Buyer personas :  |b how to gain insight into your customer's expectations, align your marketing strategies, and win more business /  |c Adele Revella. 
264 1 |a Hoboken, New Jersey :  |b Wiley,  |c 2015. 
264 4 |c 2015 
300 |a 1 online resource (241 pages) :  |b illustrations (some color), photographs. 
336 |a text  |2 rdacontent 
337 |a computer  |2 rdamedia 
338 |a online resource  |2 rdacarrier 
490 0 |a The New Rules Series 
504 |a Includes bibliographical references and index. 
588 |a Description based on print version record. 
590 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Consumer behavior. 
650 0 |a Marketing  |x Management. 
655 4 |a Electronic books. 
776 0 8 |i Print version:  |a Revella, Adele.  |t Buyer personas : how to gain insight into your customer's expectations, align your marketing strategies, and win more business.  |d Hoboken, New Jersey : Wiley, c2015   |h xxiv, 215 pages   |k The New Rules Series   |z 9781118961506   |w 2014044786 
797 2 |a ProQuest (Firm) 
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