Buyer personas : how to gain insight into your customer's expectations, align your marketing strategies, and win more business - Revella, Adele (Hoboken, New Jersey : Wiley, 2015)
Includes bibliographical references and index.
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Keywords: Consumer behavior; Marketing -- Management; Electronic books