Toward cross-channel management : a comprehensive guide for retail firms /

Bibliographic Details
Main Authors: Brunner, Felix, (Author), Rudolph, Thomas, (Author)
Format: eBook
Language:English
Published: Berlin, Germany : De Gruyter Oldenbourg, 2015.
Subjects:
Online Access:Click to View
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100 1 |a Brunner, Felix,  |e author. 
245 1 0 |a Toward cross-channel management :  |b a comprehensive guide for retail firms /  |c Felix Brunner, Thomas Rudolph. 
264 1 |a Berlin, Germany :  |b De Gruyter Oldenbourg,  |c 2015. 
264 4 |c 2015 
300 |a 1 online resource (84 pages) :  |b illustrations, tables, charts 
336 |a text  |2 rdacontent 
337 |a computer  |2 rdamedia 
338 |a online resource  |2 rdacarrier 
504 |a Includes bibliographical references at the end of each chapters. 
588 |a Description based on online resource; title from PDF title page (ebrary, viewed February 13, 2015). 
590 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Retail trade  |x Management. 
650 0 |a Consumer behavior. 
650 0 |a Stores, Retail. 
650 0 |a Shopping. 
655 4 |a Electronic books. 
700 1 |a Rudolph, Thomas,  |e author. 
776 0 8 |i Print version:  |a Brunner, Felix.  |t Toward cross-channel management : a comprehensive guide for retail firms.  |d Berlin, Germany : De Gruyter Oldenbourg, c2015   |h xiv, 68 pages   |z 9783110416985 
797 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=1867171  |z Click to View