Brunner, F., & Rudolph, T. (2015). Toward cross-channel management: A comprehensive guide for retail firms. Berlin, Germany: De Gruyter Oldenbourg.
Chicago Style CitationBrunner, Felix,, and Thomas Rudolph. Toward Cross-channel Management: A Comprehensive Guide for Retail Firms. Berlin, Germany: De Gruyter Oldenbourg, 2015.
MLA CitationBrunner, Felix,, and Thomas Rudolph. Toward Cross-channel Management: A Comprehensive Guide for Retail Firms. Berlin, Germany: De Gruyter Oldenbourg, 2015.
Warning: These citations may not always be 100% accurate.