Toward cross-channel management : a comprehensive guide for retail firms - Brunner, Felix; Rudolph, Thomas (Berlin, Germany : De Gruyter Oldenbourg, 2015)
Includes bibliographical references at the end of each chapters.
Description based on online resource; title from PDF title page (ebrary, viewed February 13, 2015).
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Keywords: Retail trade -- Management; Consumer behavior; Stores, Retail; Shopping; Electronic books