Description: Back where we belong - marketing as the organization's core strategy /

Bibliographic Details
Other Authors:	Edvardsson, Bo, (Editor), Klaus, Philipp, (Editor)
Format:	eBook
Language:	English
Published:	[Bradford, England] : Emerald, 2014.
Series:	Journal of Service Management, Volume 25 Number 2
Subjects:	Marketing > Congresses. Marketing. Electronic books.
Online Access:	Click to View

Description
Item Description:	"formerly International Journal of Service Industry Management."
Physical Description:	1 online resource (131 pages) : illustrations, chart, tables.
Bibliography:	Includes bibliographical references at the end of each chapters.
ISBN:	9781784410988
ISSN:	1757-5818 ;