Back where we belong - marketing as the organization's core strategy - Edvardsson, Bo; Klaus, Philipp ([Bradford, England] : Emerald, 2014)
"formerly International Journal of Service Industry Management."
Includes bibliographical references at the end of each chapters.
Description based on online resource; title from PDF title page (ebrary, viewed September 11, 2014).
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Keywords: Marketing -- Congresses; Marketing; Electronic books