Description: Advancing branding research :

Bibliographic Details
Other Authors:	Melewar, T. C., (Editor), Merrilees, Bill, (Editor)
Format:	eBook
Language:	English
Published:	[West Yorkshire, England] : Emerald Group Publishing Limited, 2014.
Series:	Qualitative Market Research : An International Journal, Volume 17, Number 2
Subjects:	Qualitative research > England. Social sciences > Research. Electronic books.
Online Access:	Click to View

Description
Physical Description:	1 online resource (80 pages) : illustrations, tables.
Bibliography:	Includes bibliographical references.
ISBN:	9781784410889 (e-book)
ISSN:	1352-2752 ;