Advancing branding research : a qualitative agenda - Melewar, T. C.; Merrilees, Bill ([West Yorkshire, England] : Emerald Group Publishing Limited, 2014)
Includes bibliographical references.
Description based on online resource; title from PDF title page (ebrary, viewed April 26, 2014).
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Keywords: Qualitative research -- England; Social sciences -- Research; Electronic books