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Advancing branding research : a qualitative agenda /

Bibliographic Details
Other Authors: Melewar, T. C., (Editor), Merrilees, Bill, (Editor)
Format: eBook
Language:English
Published: [West Yorkshire, England] : Emerald Group Publishing Limited, 2014.
Series:Qualitative Market Research : An International Journal, Volume 17, Number 2
Subjects:
Qualitative research > England.
Social sciences > Research.
Electronic books.
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