The co-creation paradigm /

Bibliographic Details
Main Authors: Ramaswamy, Venkatram, (Author), Ozcan, Kerimcan, 1971- (Author)
Format: eBook
Language:English
Published: Stanford, California : Stanford University Press, 2014.
Subjects:
Online Access:Click to View
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100 1 |a Ramaswamy, Venkatram,  |e author. 
245 1 4 |a The co-creation paradigm /  |c Venkat Ramaswamy and Kerimcan Ozcan. 
264 1 |a Stanford, California :  |b Stanford University Press,  |c 2014. 
264 4 |c 2014 
300 |a 1 online resource (356 pages) :  |b illustrations 
336 |a text  |2 rdacontent 
337 |a computer  |2 rdamedia 
338 |a online resource  |2 rdacarrier 
504 |a Includes bibliographical references and index. 
588 |a Description based on print version record. 
590 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Customer relations. 
650 0 |a Relationship marketing. 
650 0 |a Product management. 
650 0 |a Business networks. 
655 4 |a Electronic books. 
700 1 |a Ozcan, Kerimcan,  |d 1971-  |e author. 
776 0 8 |i Print version:  |a Ramaswamy, Venkat.  |t Co-creation paradigm.  |d Stanford, California : Stanford University Press, c2014   |h xx, 333 pages   |z 9780804789158   |w 2013043601 
797 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=1656998  |z Click to View