Description: The co-creation paradigm /

Bibliographic Details
Main Authors:	Ramaswamy, Venkatram, (Author), Ozcan, Kerimcan, 1971- (Author)
Format:	eBook
Language:	English
Published:	Stanford, California : Stanford University Press, 2014.
Subjects:	Customer relations. Relationship marketing. Product management. Business networks. Electronic books.
Online Access:	Click to View

Description
Physical Description:	1 online resource (356 pages) : illustrations
Bibliography:	Includes bibliographical references and index.
ISBN:	9780804790758