Connected CRM : implementing a big-data-driven, customer-centric business strategy /

Bibliographic Details
Main Author: Williams, David, 1963-
Format: eBook
Language:English
Published: Hoboken, New Jersey : Wiley, 2014.
Subjects:
Online Access:Click to View
Description
Item Description:Includes index.
"How to Optimize Customer Value in a Big-Data, Digital World"--Cover.
Physical Description:1 online resource (258 pages)
ISBN:9781118863121
9781118863190