Marketing analytics : data-driven techniques with Microsoft Excel /

Bibliographic Details
Main Author: Winston, Wayne L.
Format: eBook
Language:English
Published: Indianapolis, Indiana : John Wiley & Sons, Incorporation, 2014.
Subjects:
Online Access:Click to View
Description
Item Description:Includes index.
Physical Description:1 online resource (722 pages) : illustrations
ISBN:9781118439357
9781118417300