Winston, W. L. (2014). Marketing analytics: Data-driven techniques with Microsoft Excel. Indianapolis, Indiana: John Wiley & Sons, Incorporation.
Chicago Style CitationWinston, Wayne L. Marketing Analytics: Data-driven Techniques With Microsoft Excel. Indianapolis, Indiana: John Wiley & Sons, Incorporation, 2014.
MLA CitationWinston, Wayne L. Marketing Analytics: Data-driven Techniques With Microsoft Excel. Indianapolis, Indiana: John Wiley & Sons, Incorporation, 2014.
Warning: These citations may not always be 100% accurate.