Marketing analytics : data-driven techniques with Microsoft Excel - Winston, Wayne L. (Indianapolis, Indiana : John Wiley & Sons, Incorporation, 2014)
Includes index.
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Keywords: Microsoft Excel (Computer file); Marketing research -- Data processing; Electronic books