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MiAaPQ |
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140204t20142014maua ob 001 0 eng d |
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|z 9781444332377
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|a 9781118378496
|q (electronic bk.)
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|a (MiAaPQ)EBC1602917
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|a (OCoLC)869520311
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|a MiAaPQ
|b eng
|e rda
|e pn
|c MiAaPQ
|d MiAaPQ
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4 |
|a HF1009.5
|b .H363 2014
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| 082 |
0 |
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|a 658.8
|2 23
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| 245 |
0 |
4 |
|a The handbook of international advertising research /
|c edited by Hong Cheng.
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| 250 |
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|a First edition.
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| 264 |
|
1 |
|a Malden, Massachusetts :
|b John Wiley & Sons,
|c 2014.
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| 264 |
|
4 |
|c 2014
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| 300 |
|
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|a 1 online resource (657 pages) :
|b illustrations, tables.
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| 336 |
|
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|a text
|2 rdacontent
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| 337 |
|
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|a computer
|2 rdamedia
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| 338 |
|
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|a online resource
|2 rdacarrier
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| 490 |
0 |
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|a Handbooks in communication and media
|
| 504 |
|
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|a Includes bibliographical references and indexes.
|
| 588 |
|
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|a Description based on online resource; title from PDF title page (ebrary, viewed February 4, 2014).
|
| 590 |
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|a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
|
| 650 |
|
0 |
|a Export marketing
|x Research
|v Congresses.
|
| 650 |
|
0 |
|a Foreign trade promotion
|x Research
|v Congresses.
|
| 650 |
|
0 |
|a Advertising.
|
| 655 |
|
4 |
|a Electronic books.
|
| 700 |
1 |
|
|a Cheng, Hong.
|
| 776 |
0 |
8 |
|i Print version:
|t Handbook of international advertising research.
|b First edition.
|d Malden, Massachusetts : John Wiley & Sons, c2014
|h xxxii, 623 pages
|k Handbooks in communication and media.
|z 9781444332377
|
| 797 |
2 |
|
|a ProQuest (Firm)
|
| 856 |
4 |
0 |
|u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=1602917
|z Click to View
|
