APA Citation

Cheng, H. (2014). The handbook of international advertising research (First edition.). Malden, Massachusetts: John Wiley & Sons.

Chicago Style Citation

Cheng, Hong. The Handbook of International Advertising Research. First edition. Malden, Massachusetts: John Wiley & Sons, 2014.

MLA Citation

Cheng, Hong. The Handbook of International Advertising Research. First edition. Malden, Massachusetts: John Wiley & Sons, 2014.

Warning: These citations may not always be 100% accurate.