Description: The handbook of international advertising research /

Bibliographic Details
Other Authors:	Cheng, Hong.
Format:	eBook
Language:	English
Published:	Malden, Massachusetts : John Wiley & Sons, 2014.
Edition:	First edition.
Series:	Handbooks in communication and media
Subjects:	Export marketing > Research > Congresses. Foreign trade promotion > Research > Congresses. Advertising. Electronic books.
Online Access:	Click to View

Description
Physical Description:	1 online resource (657 pages) : illustrations, tables.
Bibliography:	Includes bibliographical references and indexes.
ISBN:	9781118378496