Obstructive marketing : restricting distribution of products and services in the age of asymmetric warfare /
| Main Author: | |
|---|---|
| Format: | eBook |
| Language: | English |
| Published: |
Burlington :
Gower,
[2014]
|
| Subjects: | |
| Online Access: | Click to View |
Table of Contents:
- List of figures
- List of tables
- Acknowledgement
- Preface
- Introduction and definition
- "Obstructive marketing" : origins
- "Obstructive marketing" challenges
- Context
- Risk and dependency
- Asymmetric warfare
- The effect of the capital markets and sovereign wealth funds
- "Obstructive marketing" and asymmetric warfare : asymmetric obstructive marketing
- Protecting against "obstructive marketing"
- Summary
- The future
- Appendix a
- Bibliography
- Index.