Demarketing /

Bibliographic Details
Other Authors: Bradley, Nigel, 1958-, Blythe, Jim.
Format: eBook
Language:English
Published: London : Routledge, 2014.
Subjects:
Online Access:Click to View
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245 0 0 |a Demarketing /  |c edited by Nigel Bradley and Jim Blythe. 
264 1 |a London :  |b Routledge,  |c 2014. 
300 |a 1 online resource (240 pages) :  |b illustrations 
336 |a text  |2 rdacontent 
337 |a computer  |2 rdamedia 
338 |a online resource  |2 rdacarrier 
504 |a Includes bibliographical references and index. 
588 |a Description based on print version record. 
590 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Marketing  |x Management. 
650 0 |a Marketing. 
655 4 |a Electronic books. 
700 1 |a Bradley, Nigel,  |d 1958- 
700 1 |a Blythe, Jim. 
776 0 8 |i Print version:  |t Demarketing.  |d London : Routledge, 2014  |h xvi, 222 pages  |z 9780415816472  |w (DLC) 2013015515 
797 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=1498729  |z Click to View