Description: Demarketing /

Bibliographic Details
Other Authors:	Bradley, Nigel, 1958-, Blythe, Jim.
Format:	eBook
Language:	English
Published:	London : Routledge, 2014.
Subjects:	Marketing > Management. Marketing. Electronic books.
Online Access:	Click to View

Description
Physical Description:	1 online resource (240 pages) : illustrations
Bibliography:	Includes bibliographical references and index.
ISBN:	9780203591208